Explore issues facing the United States, with an emphasis on progressive solutions.

Friday, March 24, 2017

Strategy and Tactics

The Democratic leadership has a fixation with pledges, petitions, and "pony up" (sorry, I couldn't help that one.)  The democratic senatorial campaign committee (dscc.org) website has three places where you can take "action".  Two of them involve handing over your information.  The third asks you to watch a newly released TV ad about the perils of repealing the Affordable Care Act.

I am as scared as the next person about repealing the ACA.   Is it appropriate, though, that the organization tasked with taking back the Senate in 2018 is spending its money on an ad defending the ACA?

If the Democratic National Committee were a well run company, precious funds needed to market a new product would not be spent defending an old product, no matter how worthy it is.  Someone should be spending money to protect the ACA - just not the democratic senatorial campaign committee.

The DNC and the DSCC need to focus on strategy, not tactics.  Strategy is what guides an organization in its desired direction.  Strategy is what help you evaluate whether you are on or off track.

Tactics are the things you do to achieve your strategy.

Spending money to create an ad defending the ACA is a tactic that is not supporting the strategy of taking back the House in 2018.

Who knows what the strategy of the Democratic National Party is.  Right now, it seems to be Resist, Resist, Resist.

Problem is, that does not excite anybody about voting for your candidate in 2018. 

I have prepared an "artistic" explanation of the difference between tactics and strategy.  Consider the humble shingle.


You can use it to build all kinds of stuff.  If you don't have a strategy when you are building your stuff, you can end up with something like this:



If you have a plan, a strategy, you can end up with something like this:


(I have been looking at this house for over 33 years!)

I am still hoping that the Democrats come up with a foreward thinking strategy to take back the House in 2018, and to govern for the people, of the people, by the people.

No comments:

Post a Comment